The midscale Tru by Hilton brand has added new hotels in North Carolina, South Carolina, Texas and Virginia. Together, the five new Tru by Hilton locations in the U.S. have pushed the seven-year-old brand past 250 open hotels.
The brand, which launched in 2016, has nearly 275 hotels in the pipeline, including Tru by Hilton Brooklyn, the brand’s first New York City property.
“I’m extremely proud of Tru by Hilton’s impressive growth not only in the United States but internationally in Canada, as well as the Caribbean and Latin America,” Andrew Harp, brand leader, Tru by Hilton, said in a statement. “Our goal is to provide everything guests want, delivering the essentials consistently and reliably in a fun environment. Each of our new locations is an opportunity to treat guests to the caliber of stay that has become synonymous with the brand. As Tru continues to grow, we look forward to extending our warm hospitality to even more travelers, making every stay a memorable one."
Tru’s first New York City hotel, slated to debut at the end of 2023, will be located in Brooklyn's Gowanus neighborhood, which has shops, restaurants and nightlife. Tru by Hilton Brooklyn will be a short walk from notable landmarks, including Prospect Park, Brooklyn Museum, Brooklyn Botanic Garden and Barclays Center, where guests can enjoy concerts and sports events year-round. The property joins five additional Tru-branded properties to debut as 2023 draws to a close.