Virgin Hotels San Francisco opens

Paradigm Hotels Group owns the Virgin Hotels San Francisco. Photo credit: Virgin Hotels (The second property in the Virgin Hotels brand opened, adding 192 guestrooms and two penthouse suites to San Francisco.)

Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Richard Branson, officially opened its second property, Virgin Hotels San Francisco.

The hotel, located at 250 Fourth St., is situated South of Market, near Yerba Buena Gardens and the Moscone Center, and offers 192 guestrooms and two penthouse suites; multiple dining and drinking outlets, including the Commons Club and Funny Library Coffee Shop; numerous meeting spaces; and the rooftop bar, Everdene. The hotel is also in close proximity to the new Central Subway Station, which, upon opening later this year will connect South of Market with Union Square and Chinatown.

“I love visiting San Francisco, and it has always been very special to Virgin. Never losing its local charm, the city continues to be dynamic and innovative, embodying so much of what our brand stands for. Virgin Hotels and the delightful city of San Francisco make the perfect pair and I’m thrilled to announce that the hotel is now open,” Branson said in a statement.

Virgin Hotels San Francisco makes use of collaborative designs from Gensler San Francisco as the designer for the hotel’s rooftop Everdene, Hager Design International as the interior designer of record and Matthew Rolston as the creative director for the hotel’s public spaces and Commons Club.

“There are a lot of wonderful things about this property, but what I’m most excited about is the dynamic yet mystical spaces throughout the hotel; from Commons Club, to the lush rooftop escape on the 12th floor, this hotel will offer visitors a unique experience,” Raul Leal, CEO of Virgin Hotels, said in a statement. “Guests of Virgin Hotels in Chicago will notice a lot of key brand features like the chamber design and the lounge bed, but this property will feel inherently San Francisco.”

The property is the second in the Virgin Hotels brand to open. Photo credit: Virgin Hotels

The hotel is owned by Paradigm Hotels Group and operated by Virgin Hotels.

“We’re thrilled to partner with Virgin Hotels as it continues its expansion around the world,” Jay Singh, owner of Paradigm Hotels Group, said in a statement. “Virgin Hotels is a brand that knows what travelers want and it’s exciting to bring this specific level of service to San Francisco.”

The hotel's 192 guestrooms are referred to as chambers, and make use of Virgin Hotels’ two-room concept. The property also offers two penthouse suites. 

Additionally, Virgin Hotels San Francisco provides guests with dining and drinking options including the flagship restaurant, bar and lounge, Commons Club and The Kitchen. Opening early March, the hotel will also add two additional dining options, the rooftop bar, Everdene, and the Funny Library Coffee Shop.

The hotel also offers a fitness center open 24 hours a day and more than 7,000 square feet of meeting and event space.