Aimbridge enters Mexico with Grupo Hotelero Prisma buy

Aimbridge Hospitality will assume ownership of Grupo Hotelero Prisma, the largest third-party operator in the Mexico market. With this acquisition, Aimbridge Hospitality will gain Prisma's team as well as management of 42 properties with more than 7,500 rooms throughout the country, including the Westin Monterrey, the JW Marriott Monterrey, the JW Marriott Guadalajara and Tribute Tulum.

"We are honored to bring in the portfolio of Grupo Hotelero Prisma and its incredibly talented team of like-minded and energetic professionals," said Dave Johnson, executive chairman of Aimbridge. "The continued expansion of Aimbridge and its alliances with the world's top hospitality brands has been a priority for us since the early days. This new relationship sets us on a path for a successful expansion in a previously untapped market."

Grupo Hotelero Prisma has consistently increased its portfolio through alliances with large hotel groups such as IHG Hotels & Resorts, Wyndham Hotel Group, Marriott International and Hilton. It also maintains a collection of properties operated by national Mexican brands such as Casa Grande and Ex Hacienda San Xavier. 

"Through the Prisma acquisition, we are very excited to step into an important relationship with FIBRA INN (FINN), the most significant hotel REIT in Mexico,” said Mike Deitemeyer, Aimbridge’s president and CEO. “In addition to continuing to operate FINN's prestigious and substantial portfolio through this acquisition, we are pleased to work together to expand our respective presence across a broad spectrum of the Mexican market." 

Leandro Castillo, president of Prisma Division, will report directly to Deitemeyer.

"We are excited for the opportunity to work alongside the Aimbridge Hospitality team and have our owners benefit from the expanded scale and resources," Castillo said. "We have made a concerted effort to align with professionals who are strategic, data-driven and analytical, and the Aimbridge team provides our Prisma properties with exactly that."

Aimbridge’s portfolio comprises more than 1,500 branded and independent properties in 20 countries and over 60,000 employees.