Aimbridge Hospitality has launched a global sales office, unifying its regional sales operations under a single structure designed to strengthen connectivity and leverage scale across its portfolio.
The move brings together sales teams across the United States, Latin America, Europe, the Middle East and Africa, as well as the company’s all-inclusive division, on a single Salesforce platform. Regional teams and property-level support will remain unchanged, but the new structure is intended to enable a more strategic approach to managing global customer relationships and demand.
“The launch of our Global Sales Office represents a significant step forward in how we support our owners, allowing us to leverage the scale of our global portfolio while maintaining the local relationships and market knowledge that drive results,” Chief Commercial Officer Allison Handy said in a statement.
The initiative is part of Aimbridge’s broader commercial strategy, which integrates sales, marketing and revenue management to deliver measurable results for owners.
At launch, the company will focus on a targeted set of global accounts and multi-region relationships, each managed by a single designated seller. Aimbridge is also expanding its vertical expertise in segments including corporate travel, group business and third-party intermediaries, with the goal of sharing best practices across regions rather than concentrating them in one market.
“This new structure provides greater transparency for owners and accountability across their assets,” Handy said. “Aimbridge can now measure an account’s full revenue potential across all regions in a single platform, identify where incremental opportunity exists and deliver standardized cross-region reporting with clearer visibility into global account activity at the property level.”
The company expects the program to scale.