To celebrate National Chocolate Chip Cookie Day, the DoubleTree by Hilton brand will begin serving a new allergy-friendly soft chocolate chip cookie at its front desks alongside the original DoubleTree chocolate chip cookie.
DoubleTree by Hilton has collaborated with Partake Foods, an allergy-friendly food company, to produce the new cookie, with the goal of creating a "more inclusive welcoming experience" at check-in. More than 32 million people in the United States are affected by food allergies, and others have food intolerances or dietary preferences.
“With DoubleTree by Hilton’s allergy-friendly cookie, we’re reshaping the concept of hospitality to be more inclusive and considerate,” Matt Schuyler, chief brand officer, Hilton, said in a statement. “We’re serving not just a cookie but a promise of care and personalization for each guest who walks through our doors.”
Hotel team members will now offer guests their choice of the new DoubleTree by Hilton allergy-friendly chocolate chip cookie or Doubletree’s original chocolate chip cookie at check-in at all DoubleTree by Hilton hotels across the United States. The soft-baked allergy-friendly cookie is gluten-free, non-GMO, vegan and free of the top nine allergens (wheat, tree nuts, peanuts, dairy, eggs, soy, fish, sesame and shellfish). Produced by Partake Foods in a dedicated top nine allergen-free facility, the cookie is individually wrapped during production, ensuring it is free from cross-contamination before being offered to guests at check-in.
“We recognize the impact that food allergies and dietary restrictions have on millions of people in their daily lives and know it can prove challenging during travel,” Shawn McAteer, brand leader, DoubleTree by Hilton. “We hope the introduction of our allergy-friendly option, alongside our original cookie, reaffirms DoubleTree by Hilton as a place where human moments happen that make travelers feel welcome while away from home.”