Third company jumps on higher-commissions bandwagon

A meeting room in the Dream Midtown in New York. Photo credit: Dream Hotel Group (Dream Hotel Group is now offering a 12-percent commission for qualified groups and meetings that are booked and actualized in 2018.)

Dream Hotel Group is now offering a 12-percent commission for qualified groups and meetings that are booked and actualized in 2018. The offer is available to conference and event organizers, third-party meeting planners and group travel agents now through Dec. 31, 2018.

“In a time where travel agents and meeting planners seem underappreciated, we want to remind them that Dream Hotel Group is here, and we love their business,” Jay Stein, CEO, Dream Hotel Group, said in a statement. “We recognize and value the important role our intermediary partners play in attracting business and group bookings to our hotels. The decision to increase group commissions demonstrates Dream Hotel Group’s commitment to supporting and maintaining a mutually beneficial partnership with third-party planners, particularly independent event organizers, with whom we have built long-standing relationships.”

While the likes of Hilton and Marriott are lowering group commission rates, Dream Hotel Group is joining the likes of Warwick Hotels and Resorts in raising rates. It's hard to see this as anything less than a statement about these hotel companies and their place in the hospitality ecosystem, with the largest companies in the industry establishing their dominance while smaller groups capitalize on these policies wherever possible.

Participating Dream Hotel Group locations include:

Dream Hotels

  • Dream Hollywood in Los Angeles
  • Dream Downtown in New York
  • Dream Midtown in New York
  • Dream South Beach in Miami
  • Dream Bangkok

Time Hotels

  • The Time New York
  • The Time Nyack in Nyack, N.Y.

Unscripted Hotels

  • Unscripted Durham in Durham, N.C.

Dream Hotel Group’s portfolio of brands offers on-property spaces for meeting and events large and small. Throughout its stateside and international locations, every hotel includes a team of on-site experience makers to bring group events to life, from corporate meetings and presentations to trunk shows, cocktail parties and private dinners.

Reservations must be booked and actualized by Dec. 31, 2018 with a minimum of 10 rooms on the peak. The offer is not valid for any business previously booked or consumed and is subject to availability, cancellation or extension at any time.

Dream Hotel Group is a hotel brand and management company with a 30-year history of managing properties in some of the world's most highly competitive hotel environments. Home to its Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels brands, Dream Hotel Group, encompasses three business lines: proprietary brands, hotel management and dining & nightlife.