East Miami has teamed up with Laasie to offer guests a new kind of loyalty program. The property plans to leverage Laasie’s AI-powered loyalty technology to establish more meaningful, dynamic relationships with guests via an instant-gratification rewards model.
“I was originally introduced to Laasie by our new ownership group, and I immediately took an interest in their offering,” Brad Sundock, strategic director of sales and revenue at East Miami, said in a statement. “At the time, I had a partnership with another provider, which had failed to deliver the results we were looking for. With this in mind, I felt we were due for a change, and I found that the Laasie platform offered a compelling niche/edge that other loyalty programs lacked.”
Lassie’s Convert platform aims to disrupt the traditional, points-based hotel loyalty model and replace it with a loyalty platform that rewards customers for their actions while generating insights from every interaction. Using Convert, the East Miami will offer personalized rewards via Laasie’s rewards marketplace to incentivize current and potential guests to book directly and engage with their brand. Using AI, the Convert platform optimizes campaign designs and messaging to maximize conversion. At the same time, ensuring guests are presented the most relevant, personalized rewards based on their interests.
“I’m very particular with respect to the design of tools, so I spent a lot of time working with our corporate head office in Hong Kong, as well as the Laasie team, to solidify the vision and design for this new rewards platform,” Sundock explains. “This implementation and onboarding process went very smoothly, and although it’s too soon to speak to its conversion results, I am incredibly optimistic about this partnership and what it will offer our guests while differentiating our property.”