Hawaii hotels struggle with tourism downturn

Hawaii hotel room revenues statewide fell to $39 million in October, a decline of 88.4 percent. Photo credit: iStock / Getty Images Plus / sorsillo (Hotel in trouble)

In October, hotels across Hawaii reported substantial declines in revenue per available room, average daily rate and occupancy compared to October 2019 as tourism continued to be impacted significantly by the COVID-19 pandemic.

Tourism is the largest single source of private capital for Hawaii’s economy, with visitors spending $17.75 billion in 2019, up 1.4 percent or $244.4 million from 2018. In October, however, visitor arrivals were down 90.4 percent compared to a year ago. According to the latest numbers from Hawaii Tourism Authority’s Tourism Research Division, total arrivals dropped 73.4 percent to 2,296,622 visitors in the first 10 months of 2020. Total visitor days dropped 68.6 percent.

By the Numbers

According to the HTA's "Hawaii Hotel Performance Report," statewide RevPAR decreased to $34 (-83.1 percent), ADR fell to $174 (-31.8 percent), and occupancy declined to 19.7 percent (-59.8 percentage points) in October. The report’s findings utilized data compiled by STR

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Hawaii hotel room revenues statewide fell to $39 million (-88.4 percent) in October. Room demand was 224,300 roomnights, or 83 percent lower than the same period a year ago. Room supply was 1.1 million roomnights (-31.5 percent). Many properties closed or reduced operations starting in April.

Beginning Oct. 15, passengers arriving from out of state and traveling intercounty could bypass the mandatory 14-day self-quarantine with a valid negative COVID-19 NAAT test result from a member of the state's Trusted Testing and Travel Partner program. All other trans-Pacific travelers continued to be subject to the 14-day self-quarantine during October. The counties of Kauai, Hawaii, Maui and Kalawao (Molokai) also had a partial quarantine in October. In addition, Lanai residents and visitors were under a stay-at-home order that began on Oct. 27. If occupancy for October was calculated based on the room supply from October 2019, occupancy would be 13.5 percent for the month.

All classes of Hawaii hotel properties statewide reported RevPAR losses in October compared to a year ago. Luxury properties reported RevPAR of $57 (-83.8 percent), with ADR at $308 (-35.3 percent) and occupancy at 18.5 percent (-55.4 percentage points). Midscale and economy properties earned RevPAR of $38 (-70.9 percent) and occupancy at 30.9 percent (-50.2 percentage points).

Four Counties

All of Hawaii’s four island counties reported lower RevPAR, ADR and occupancy compared to a year ago. Kauai hotels earned the highest October RevPAR at $45 (-75.3 percent), with ADR at $212 (-16.3 percent) and occupancy at 21.3 percent (-51 percentage points).

Oahu hotels earned RevPAR of $35 (-81.7 percent) in October, with ADR at $158 (-30.9 percent) and occupancy of 22 percent (-60.9 percentage points). Waikiki hotels earned $30 (-83.9 percent) in RevPAR with ADR at $155 (-31.5 percent) and occupancy of 19.5 percent (-63.8 percentage points).

Maui County hotels earned RevPAR of $32 (-87.6 percent), with ADR at $226 (-33 percent) and occupancy of 14.2 percent (-62.2 percentage points). Data for the month of October was not available for Maui’s luxury resort region of Wailea. The Lahaina/Kaanapali/Kapalua region had RevPAR of $16 (-92.7 percent), ADR of $262 (-9.6 percent) and occupancy of 6 percent (-68 percentage points).

Hotels on the island of Hawaii reported RevPAR of $28 (-84.3 percent), with ADR at $140 (-41.1 percent) and occupancy of 19.8 percent (-54.3 percentage points). Kohala Coast hotels reported RevPAR of $5 (-97.7 percent), ADR at $141 (-56.1 percent) and occupancy at 3.8 percent (-69.3 percentage points).