Atlanta-based hotel owner, operator and developer Hotel Equities has been selected as Edmonton, Alberta-based developer APX Hotels' strategic partner to operate eight hotels in the Alberta region. The hotel portfolio, consisting of IHG-, Hilton- and Wyndham-branded properties, is owned by APX Hotel Group. The combined total guestroom count is 749 and growing, with future development projects in the pipeline.
"We continue to expand our Canadian portfolio with owners whom we are aligned and who seek strong management of their assets,” Joe Reardon, chief development officer for Hotel Equities, said in a statement. “We made our entry into the Edmonton market early last year with two Marriott hotels. Our dedicated Canadian regional team immediately provided their expertise in growing revenue while optimizing the hotel’s profitability. We look forward to creating this value-add for our new partners at APX Hotel Group as we welcome the new team of associates to the Hotel Equities’ family.”
The addition of these eight hotels brings the firm’s total to 15 in Canada after entering the country in early 2018. This expansion has led the company to establish a regional office in the country.
The eight-hotel portfolio consists largely of IHG-branded hotels and includes two full-service properties. The first of these, the Holiday Inn & Suites Lloydminster, offers meeting and event space as well as a restaurant and lounge. The Holiday Inn & Suites West Edmonton offers meeting and event space and also provides an on-site restaurant.
“We immediately recognized Hotel Equities’ presence in the market,” Mike Lai, president of APX Hotels, said in a statement. “Not solely for the performance results and ability to capture business, but also for the positive impact their culture brings to the community. We are thrilled to provide our hotel staff the valuable benefits and resources that Hotel Equities has in their tool kit for success.”