Alpharetta, Ga.-based hotel owner, operator and developer Hotel Equities has launched its new Lifestyle division, developed through HE’s alliance with Greenwood Hospitality. The partnership launched in March to combine Greenwood’s collection of lifestyle and luxury hotels with HE’s portfolio of focused- and full-service hotels.
"This is an important milestone for Hotel Equities as we strategically and thoughtfully expand into the lifestyle and luxury segments,” Hotel Equities President and CEO Brad Rahinsky said in a statement. The partnership combines Greenwood’s infrastructure and back-office expertise with HE’s training and proprietary business intelligence systems. “This creates tremendous confidence and value for both our existing and future stakeholders.”
Bill Kohl, principal at Greenwood Hospitality, will lead an elevated enterprisewide food-and-beverage team while adding Peter Tziahanas, SVP of operations, to the lifestyle team. Tom Conran, also a principal with Greenwood Hospitality, will help expand the new lifestyle division across the U.S. and Canada. All disciplines will be supported by Albert Smith, Hotel Equities’ president of hotel operations.
"We've assembled a stellar leadership team to provide tremendous across-the-board support to our lifestyle division and create exciting new concepts that drive revenue and resonate with guests," Conran said. “By providing unrivaled best-in-class service, we look forward to continuing to expand in the lifestyle space.”
The lifestyle division now includes more than 30 assets, including the Farnam in Omaha, Neb., and The Henry in Dearborn, Mich., both Autograph Collection by Marriott hotels, as well as the Tulsa Club, a Curio Collection by Hilton, in Tulsa, Okla.