Indian Hotels Company has signed a management contract with Hotel Sethna Plaza Annexe to open a new Ginger hotel in Bharuch, Gujarat, India.
The 55-room Ginger hotel is slated to begin operating in 2019 as part of Ginger's entry into the city of Bharuch. The property will be near the railway station and a commercial hub for chemical, textile and pharmaceutical companies.
“The modern-day Bharuch is one of the biggest industrial areas in the state. The hotel will be ideally located to cater to the business guests,” Deepika Rao, managing director and CEO of Ginger, said in a statement.
The brand's footprint currently spans six cities in the state in Ahmedabad, Surat, Vadodara and Vapi. More hotels are under development in Surat and Sanand. With this new addition, Ginger will have 10 hotels with a combined inventory of close to 800 guestrooms in Gujarat.
Roots Corporation, which is a subsidiary of Indian Hotels Company, operates Ginger Hotels and has a portfolio of 45 Ginger hotels across 32 cities in India. An additional 10 hotel projects are under development across the country.
Ginger Hotels recently signed its third hotel in Noida, Uttar Pradesh, which is expected to open in 2021. The 119-room Ginger will be part of the Paras One 33 mixed-use development on Noida Expressway Sector 133. The hotel will be near Greater Noida, Akshardham Temple and major IT hubs.
Ginger also set plans this month to sell six hotels in several locations in India, including Goa, Mysore, Pondicherry and Whitefield, Bengaluru, as part of the Aspiration 2022 strategy established by the brand’s parent IHCL. The company plans to decrease its focus on ownership of properties through this new strategy.