South Beach Consortium appointed JW Marriott to manage the South Beach Hotel in South Beach, Singapore, and the deal comes with a rebranding.
Under Marriott’s leadership, the South Beach Hotel will be rechristened the JW Marriott South Beach, and will begin operating as such in November. Until then, the hotel will be undergoing a renovation to bring it up to pace with the requirements of the JW Marriott brand, with the update expected to conclude by the end of October. Specifically, changes will be made to the hotel’s restaurants, spas and lobby.
“We are going to spend over $20 million to make alterations to South Beach Hotel to meet JW Marriott’s requirements,” Kwek Leng Beng, executive chairman of Hong Leong Group and City Developments, said in a statement.
Hong Leong Group also appointed JW Marriott to manage another hotel that is currently under development. When completed, the property will be part of a mixed-use development found at the former Boulevard Hotel site on Orchard Boulevard, also in South Beach. The project includes two 28-story residential towers consisting of 154 units, as well as an eight-story, 190-room boutique hotel to be called The Singapore Edition.
The hotel is expected to open in 2019, while the residential towers will follow in 2022. Granmil Holdings, a joint venture between Hong Leong Holdings, City Developments and Lea Investments, a subsidiary of Goodwood Park Hotel, is developing the hotel. The former Boulevard Hotel site was acquired by Hong Leong Holdings and Khoo Teck Puat’s family for $410 million in 1997, and was sold by Hotel Malaysia.