Lifestyle hospitality company Lark Hotels has launched a new division focused on third-party-management services for prospective owners and investors who want the company’s operations service without a renovation or repositioning.
The new program lets owners of independent hotels maintain their property’s identity while bringing Lark’s team onboard for day-to-day operations, hiring and marketing services to maximize owner cash flow.
The first two U.S. properties to join Lark’s management portfolio are Carmel Lodge in Carmel-by-the-Sea, Calif., and Olde Marco Inn and Suites in Marco Island, Fla. Both have operated independently for decades, but hired Lark to increase annual cash flow and drive net asset value.
“As long-time hoteliers in the Carmel area, we selected Lark Hotels to provide a full suite of management services for Carmel Lodge for two main reasons,” said Susan and Mark Stilwell, owners of Carmel Lodge. “Lark has taken the time to slowly and carefully build their hotel-management team and infrastructure to the point that we were convinced that they would not only do a better job than us, but they would also do so in a more economically efficient way, with the end result being both better management and a better bottom line. Based on our due diligence, including a review of other potential management companies, we chose Lark Hotels.”
Lark Hotels’ suite of third-party-management services includes hotel operations; food-and-beverage operations; finance, accounting and reporting; direct marketing, social media and public-relations strategy; revenue management; interior design and real estate development; branding and creative strategy; technology integration and management; asset management; and operational management.