Life House has been selected to manage two more hotels in California: Hotel Royal in Long Beach and Hotel La Rose in Sonoma County. Life House now operates seven hotels throughout the state.
Hotel La Rose, a landmark 48-room property in Santa Rosa, has been open for more than 100 years. Owners Lukhbir Gill, Hardeep Gill and Jim McCalligan wanted to preserve the property’s historic charm and unique character. “We wanted to free up our time, but deeply care about Hotel La Rose and the special experience our guests have enjoyed for so many years. Therefore, we could never see it being flagged,” Hardeep Gill said in a statement. “Life House is the perfect solution to operate this historic asset in a very sophisticated manner to optimize profitability, whilst maintaining the specialness & extraordinary charm.”
Hotel Royal, a 1923 Art Deco boutique hotel in Long Beach’s East Village Arts District, had just celebrated its 100-year anniversary when the owner Victor Beauchamp selected Life House to take over management. “I had spent 20 years renovating and building our unique brand,” Beachamp said. “I was exhausted and needed help but couldn’t allow our family legacy to become just another corporate hotel. Life House’s personalized approach really appealed to us as a chance to maximize performance and compete with bigger, better resourced hotel brands while retaining what we love most about our property.”
The owners of both Hotel Royal and Hotel La Rose were encouraged by the 258 percent increase in net operating income compared to pre-Life House management that was experienced by another historic property close to Hotel La Rose. Life House boosted revenue and decreased operating expenses by automating back-of-house functions, increasing profitability without adversely affecting the guest experience.
“We are excited to partner with the owners of these special hotels, as they seek to spend their time in more meaningful ways,” said Rami Zeidan, founder and CEO of Life House. “We’re excited to continue growing in California as there is an abundance of quaint independent hotels with similar attributes to the many hotels we’ve helped on the East Coast.”