LuxUrban Hotels have rebranded the Hotel 57 in New York City, the Condor Hotel in Brooklyn, and the Lafayette Hotel in New Orleans to The Hotel 57, Trademark Collection by Wyndham, The Condor Hotel, Trademark Collection by Wyndham, and The Lafayette Hotel, Trademark Collection by Wyndham, respectively.
Exclusive of these three properties, the company has onboarded six LuxUrban hotel properties onto the Wyndham brand and operating platform. LuxUrban continues to expect that at least 60 percent of its hotels will join the Wyndham platform by the end of 2023 third quarter, with the remainder of the portfolio to be added by the end of this year.
Hotel 57 is housed in an historic building in midtown Manhattan, an easy walk to the shops of 5th Avenue, Central Park, Times Square and Rockefeller Center. This 216-room boutique hotel offers quiet accommodations, tasteful décor and room selection.
Just across the bridge is the Condor Hotel in Williamsburg, Brooklyn, a 35-room boutique property.
The Lafayette is an historic 60-unit boutique hotel located on the St. Charles Avenue Streetcar Line in New Orleans, a short stroll from some of the city’s most popular attractions, including the French Quarter, Bourbon Street and the Superdome.
LuxUrban also expects to open a new property in midtown Manhattan’s Flatiron District by Oct. 15 via a 25-year master lease agreement inclusive of two five-year extension options. The boutique, 76-room hotel, which is currently closed, is expected to join the Wyndham platform in connection with its planned reopening. This hotel will have a newly renovated lobby and guestrooms.
“We are very excited to be adding these new properties to the Wyndham brand and operating platform,” LuxUrban Chairman and CEO Brian Ferdinand said in a statement. “We are also happy to be adding density to our primary market of New York City with the planned October opening of our newest hotel, and integrating it under the Wyndham banner.”
The company expects to have 2,146 hotel units across 21 properties operational by the end of October.