Margaritaville is introducing a new hospitality affinity program, Margaritaville Perks, that eschews points, levels and delayed qualification.
Margaritaville Perks is a loyalty program with no membership levels or tiers. The program offers exclusive Margaritaville-branded perks and benefits that improve over time and become more personalized with member engagement, frequency and feedback.
“Margaritaville destinations are an escape from the everyday, so we needed a loyalty program to match our fun lifestyle because there are no points, deadlines or limits in paradise,” said Tamara Baldanza-Dekker, chief marketing officer of Margaritaville, in a statement. “Margaritaville Perks showcases how much we love and appreciate our guests. Now, in addition to the solace travelers find in Margaritaville, they will also receive enticing rewards and offers that actually matter to them.
Margaritaville Perks are different at each hotel, resort or destination and can be selected by the guest during their booking process or at the front desk. The available rewards include a fruit and cheese plate, movie pack, early check-in, late check-out, desserts and sweets, room upgrades, resort credits, spa discounts, retail discounts, breakfast buffet, merchandise, swag and branded goodies.