Meyer Jabara Hotels has partnered with IMI Agency to roll out a beverage program at the company’s full-service hotels that have a restaurant, lounge or banquet hall. Through the agreement, IMI Agency will provide Meyer Jabara Hotels with expanded access to vendor partnerships, training tools and marketing initiatives.
IMI will work with Meyer Jabara Hotels to train the company’s banquet service and food-and-beverage staff members at all applicable properties. This training program will be delivered directly by F&B vendors to fully educate Meyer Jabara’s teams on category and brand knowledge in order to improve the guest experience. Banquet and catering staff will be specifically targeted for training, focusing on wine and bourbon education.
Training programs and support provided through this partnership will vary based on a hotel’s size, location and available amenities. IMI Agency will also work hand-in-hand with each hotel’s beverage alcohol suppliers and facilities managers to provide the most effective training in alignment with every property’s F&B goals and offerings.
IMI’s services include beverage marketing, beverage operations, consulting services, server training programs and more. The company also trains existing hotel workers to meet their potential through a framework of reinforcement, recommendations and accountability.
Guy Reinbold, corporate director of F&B at Meyer Jabara Hotels, said IMI is one of the leading companies in F&B operations and management, and the partnership with them is the next logical step to elevate the hotel company's beverage program forward.
“As someone who has worked with IMI in the past, I understand how the company builds a better beverage business,” Reinbold said in a statement. “They create, inspire, automate, infuse, distill, and mix concoctions that connect with customers and drive beverage growth and margin. We look forward to cultivating creative promotions and forging closer bonds with guests through this exciting beverage program.”