Hospitality group Millennium Hotels & Resorts launched its new My Millennium Guest Reward Program. Within the new program, Millennium implemented a single tier membership and new member privileges that enable guests to redeem more than 100 rewards, from room upgrades and hotel nights to shopping experiences with brands such as Spotify, Uber, Apple, M&S, Macy’s and more.
The primary features of the new My Millennium Guest Reward Program will include:
- Member exclusive rate, better than through any other available channels
- Points double every 10 nights, equivalent of a free night for every 10 paid
- Celebration treats on birthdays and other special occasions
- Enhanced stay experience using My Points, available on the point of booking, such as room upgrades, discounted amenities and services, along with digital vouchers, immediately redeemable
“These touches will enhance members’ journeys not just within the hotel stay, but throughout their interaction with us. This will allow us to nurture and grow rewarding long-term relationships with our members. While change is exciting, our commitment to our members remains constant. We will always deliver the exceptional experiences and help to turn rewards into precious memories,” Franck Kermarrec, Millennium Hotels & Resorts' chief marketing officer, said in a statement.
“The new My Millennium Guest Reward Program aims to satisfy our members’ evolving travel needs and enhance their journey by introducing a simplified, single tier loyalty program with more lifestyle rewards, in line with our aim to provide guests with new experiences at every opportunity," Kermarrec said. "As part of this loyalty program, we have designed the rewards to personalize and maximize members’ travel experiences allowing them to choose benefits that are important to them.”