As part of an agreement, the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality and Destinations International, the world’s largest association representing destination organizations and tourism boards, will collaborate on course-specific curriculum, can earn a DI Professional in Destination Management certificate and give students a chance to participate in select DI events.
DI’s PDM certificate allows students to deepen their understanding of destination marketing, management and sales fundamentals with cutting-edge tools and innovations to start or further their careers in travel and tourism. Students will be offered the opportunity to earn the PDM certification as part of the NYU SPS Tisch Center’s Placemaking and Destination Branding Course in the spring 2024 semester. In addition, a select number of NYU SPS Tisch Center students will have the chance to be NYU SPS Student Ambassadors at DI events, gaining trade show and networking experience.
“We look forward to working with Destinations International to help prepare our students to lead and innovate in the world of destination management, marketing and sales,” Richie Karaburun, clinical associate professor and director of the HI Hub Incubator Program, said in a statement. “With the help of leading industry organizations like Destinations International, we continuously strive to be the go-to school to help individuals thrive in the travel and tourism industry.”
Destination organizations are responsible for promoting their community as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Through the impact of travel, they strengthen the economic position and provide opportunities for people in their communities and those attending incoming business events. Through their marketing and collaborative approaches, they inspire and engage travelers to visit their destination.
“Strategic collaborations are critical to our organization’s vision and mission,” said Don Welsh, president and CEO of Destinations International. “As our industry deals with recovery and workforce development, we are excited to tap into the global reach and academic excellence at NYU SPS to help with career paths into the travel and tourism industry for future generations.”