Upscale economy lodging brand Red Roof has launched Room in Your Heart: Opening Doors to First Responders as part of the brand's giving program, Room in Your Heart. Room in Your Heart: Opening Doors to First Responders provides assistance and support for essential workers on the front lines in the battle against COVID-19. The country's first responders, including nurses, doctors, firefighters, police and emergency medical providers, are fighting to combat COVID-19 while putting their own lives at risk. Many also are self-quarantining away from their homes and spending time apart from their families to protect their loved ones. Through May 31, Red Roof is donating a limited number of available rooms to these first responders, giving them a place to sleep and stay in between shifts at participating properties across the country.
"In response to the growing need of accommodations for front-line workers, Red Roof will open its heart—and doors—to those working to save lives on a daily basis," says Marina MacDonald, chief marketing officer for Red Roof. "Our Room in Your Heart program was created to assist those in need, and we hope this small gesture to help first responders and recognize their bravery will make their lives a little bit easier during this difficult time."
Rooms can only be booked directly at participating hotels. Each guest must provide valid medical, firefighter or police identification. In addition, many Red Roof locations are exterior corridor properties where separate hotel room doors open to the outside of the building, instead of an interior hallway. After check-in, guests drive to their room instead of walking through the building, reducing contact with interior touchpoints.
Rooms have free Wi-Fi and a communication package that includes free local and long-distance calls, fax, flat-screen TVs and a workstation, as well as complimentary, in-room coffee in most rooms.
In addition, Red Roof is offering day rates for remote workers. The Work Under Our Roof program will be available at select properties Monday through Friday from 8 a.m. to 6 p.m. with same-day check-in and check-out.