Red Roof has released it first annual report for the company's signature Purpose With Heart program. The umbrella platform aligns Red Roof's business practices with a spectrum of environmental and societal challenges and also to strengthen its governance and leadership practices.
Purpose With Heart contains three essential pillars: Heart For The Planet, which is tied to Red Roof's impact on the environment and responsible stewardship of natural resources; Room In Your Heart, its societal and charitable giving programs; and Lead With Heart, Red Roof's responsible governance and leadership initiatives.
The program sets a higher set of standards of operation and measures the positive impact on Red Roof's people and communities. Highlights from the report include:
- Red Roof transitioned to 100 percent compostable single-use utensils at company headquarters
- Red Roof realized an 88 percent system-wide reduction in the purchase of single-use plastics
- Red Roof has nearly 50 percent of its senior leadership team comprised of minorities or women
- Red Roof properties are 35 percent owned in whole or part by women – an increase of 13 percent in just one year
- Red Roof's 'Road to Inclusivity and Diversity in Entrepreneurship' program, RIDE with Red Roof, delivered two fully woman-owned franchises since the program's launch earlier this year
- Red Roof ensures that 100 percent of properties and brand team members undergo annual training in human trafficking prevention
- Red Roof's Room In Your Heart program delivered over $156,000 in donations for its beneficiary organizations
- Red Roof was named 2023 'Emerging Partner of the Year' by St. Jude Children's Research Hospital.
"We have worked to establish policies and habits that are solution-oriented; that advance a long-term sustainable future for our business, our people and the communities we serve," Chief Marketing Officer Marina McDonald, the executive sponsor for Purpose With Heart, said in a statement. "This report demonstrates that by collaborating with all our stakeholders—team members, franchisees, and our business partners and suppliers—we are improving our sustainability, serving our communities more effectively, and delivering measurably improved business performance."
Red Roof celebrated its 50th anniversary in 2023. The company has pledged that Purpose With Heart will be a long-term commitment to improve operations and to create a lasting ethos for employees, franchisees, and the communities where Red Roof operates hotels.
Purpose With Heart contains three essential pillars: Heart For The Planet, which is tied to Red Roof's impact on the environment and responsible stewardship of natural resources; Room In Your Heart, its societal and charitable giving programs; and Lead With Heart, Red Roof's responsible governance and leadership initiatives.