Remington Hotels has rebranded to Remington Hospitality in a bid to better reflect the company’s expanded hospitality offerings and the organization's future direction, focusing on the following areas:
- Classic brand accommodations.
- Independent hotels and resorts.
- Exquisite beverage and food.
- Superior spa and wellness.
- Glamping and untraditional projects.
Remington Hotels has been part of the hospitality for 50 years, and launched its Brand Performance team in 2021. As the company expands into other hospitality verticals like wellness resorts and explores an international expansion, the leadership team expects the new branding to better reflect its commitment to its core values.
“At Remington, we are ever evolving in our pursuit of being the best hospitality provider in the business, not simply the biggest,” Remington Hospitality CEO Sloan Dean said in a statement. “In the last few years, we have added a lot of independent hotels, continued to get great traction with non-traditional hotel lodging, have doubled down on wellness travel, and have seen our beverage and food revenues exceed most restaurant companies.”
Dean said the evolution from Remington Hotels to Remington Hospitality is a "natural" one. “Remington Hospitality best embodies our current and future states, and I am proud to help lead the company forward.”
The company expects the new direction to open Remington up to even more ownership groups and provide associates with greater career stability.
"Looking ahead, Remington Hospitality envisions itself as a force in the realm of beverages, food and wellness,” said Remington Hospitality President Chris Green. “We are poised to embark on a remarkable journey, venturing into non-traditional hotel lodging, captivating glamping projects and expanding into independent luxury accommodations. The future holds immense promise for our company, and we eagerly anticipate the forthcoming chapter of our evolution."