Rosewood Hotel Group launches relief initiative

Rosewood Hotel Group's new Rosewood Raise initiative raised nearly $2 million in the first two weeks. Photo credit: Rosewood Hotel Group

Rosewood Hotel Group launched Rosewood Raise, a comprehensive relief initiative developed in support of the group’s associates who have been impacted by COVID-19, as well as the communities in which the group operates. Developed in dedication to the individuals that have demonstrated an unwavering commitment to the group’s hotels and destinations, Rosewood Raise supports an associate relief fund and community-focused efforts, including donated hotel rooms and meal preparation and supplies for essential workers.

 Rosewood Raise Associate Relief Fund

Managed by the Emergency Assistance Foundation, a 501c(3) charity created to design and operate multiple employer-sponsored disaster relief and employee hardship funds, the Rosewood Raise Relief Fund aims to assist staff in corporate offices and managed hotels across its three brands: Rosewood Hotels & Resorts, New World Hotels & Resorts and Khos. The fund will support associates whose jobs were among the first and most affected by the COVID-19 pandemic, prioritizing those facing financial difficulties due to health-related needs, as well as local communities that have been especially affected by the pandemic. Upon the containment of the current crisis, the relief fund will continue to support the group’s associates against future adversities and hardships.

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In its first two weeks since formation, the fund has received initial pledges of close to USD $2 million from Rosewood Hotel Group’s corporate executives and associates, including salary contributions and a commitment from the company to match all employees cash contributions to the fund.

Rosewood Raise Community Efforts

On the property level, several of the group’s hotels and resorts are supporting the local communities in which they operate, engaging in Rosewood Raise efforts across the globe. Among the first properties in the portfolio to be affected by COVID-19, New World Hotels & Resorts’ hotels in Wuhan and Guiyang, China, saluted their cities’ medical workers by providing complimentary accommodations. Across the Rosewood Hotels & Resorts brand, many properties throughout Asia Pacific, Europe and North America are supplying necessities and meals to medical associates, first responders and area hospitals, as well as to local organizations and charities aimed at assisting families and individuals in need.

Both Rosewood Bangkok and Rosewood Miramar Beach in Montecito, Calif., have created Rosewood on the Move food delivery services to offer complimentary comfort meals to frontline workers in the hotels’ respective regions. Rosewood Miramar Beach, specifically, has already served over 1,500 meals to essential personnel throughout Santa Barbara, Calif., ranging from police officers and fire fighters to waste handlers and grocery store attendants. Additional properties preparing meals for key workers at their local hospitals include Rosewood London, Rosewood Hong Kong and Rosewood Abu Dhabi (United Arab Emirates).

“I have always believed that people are the beating heart of the hospitality industry,” said Sonia Cheng, CEO of Rosewood Hotel Group. “Through Rosewood Raise, we wish to stand in solidarity and with gratitude for our associates, and in support of the local communities that are so deeply affected by the COVID-19 pandemic. Our hope is that through this initiative we can provide assistance to our associates and communities who are facing serious hardship and let them know their Rosewood family is here to support them through this unprecedented time.”