According to the latest data from STR’s parent company CoStar, Canada’s hotel industry reported its highest average daily rate and revenue per available room on record in June.
For the month (percentage change from June 2022):
- Occupancy: 74.4 percent (+3.6 percent)
- ADR: C$221.86 (+12 percent)
- RevPAR: C$164.97 (+16.1 percent)
In addition to the monthly ADR and RevPAR levels, Canada’s occupancy level was its highest since August.
“Canada’s hotel industry is benefitting from elevated spending on discretionary services,” Laura Baxter, CoStar Group’s director of hospitality analytics for Canada, said in a statement.
“Demand for limited-service hotels continues to trend ahead of 2019 levels, while full service remains below. Against the backdrop of less disposable income, this suggests that some trading down is taking place. The faster recovery of limited-service demand, however, was already in motion during the pandemic, and several of these hotels are being used to various degrees to house asylum seekers, so it’s difficult to isolate the trend fully.
“Group demand was up year over year but remained considerably below pre-pandemic levels, representing the most significant lag in demand. The shortfall was made up for in rate, as group ADR reached a new high, exceeding the $200 mark for the first time on record.
“More Canadians are traveling overseas, placing further importance on international inbound travel to Canada. As of June, leading indicators from Statistics Canada suggest that international inbound continues to lag domestic outbound, presenting a considerable need for hoteliers to attract more international guests.”
Top Markets
Among the provinces and territories, hotels in Newfoundland and Labrador recorded the highest June occupancy level (86.7 percent), which was 9 percent above 2022.
Among the major markets, Vancouver saw the highest occupancy (89.2 percent), which was 6.8 percent ahead of June 2022.
The lowest occupancy among provinces was reported in Saskatchewan (62.9 percent), down 0.3 percent against 2022. At the market level, the lowest occupancy was reported in Edmonton (+8.1 percent to 58 percent).