U.S. weekly hotel occupancy fell back below the 40 percent mark, according to STR‘s latest data through Jan. 9.
For the week of Jan. 3-9, occupancy was 37 percent, down 28.3 percent from the comparable week in 2020. Average daily rate was $87.97, down 27.1 percent, while revenue per available room was $32.59, down 47.7 percent.
The previous week’s occupancy was boosted by New Year’s travel. As that holiday travel dissipated, Transportation Security Administration checkpoint counts and hotel room demand each declined roughly 1.3 million in a week-over-week comparison.
Aggregate data for the top 25 markets showed lower occupancy (35.8 percent) but higher ADR ($93.85) than all other markets.
Among the top 25 markets, Miami/Hialeah, Fla. (51.4 percent), saw the highest occupancy level, lifted by the College Football Playoff National Championship.
Of note, the Washington, D.C.-Maryland-Virginia market reported two days (Tuesday and Wednesday) with occupancy above 50 percent amid the unrest in the capital. For the week, occupancy reached 36.9 percent.
Top 25 markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22.1 percent), and Minneapolis/St. Paul/Wisconsin (24.2 percent).