STR: Hurricane Ida, Labor Day drive U.S. performance uptick

Lifted by Labor Day weekend, Hurricane Ida evacuations and the return of college football, U.S. hotel performance increased slightly from the previous week, according to STR's latest data. 

For the week of Aug. 29 through Sept. 4, occupancy was 61.3 percent, up 0.7 percent from the comparable week in 2019 and 0.5 percent up from the week before. Average daily rate was $132.94, up 9.4 percent from 2019 and 0.8 percent from the previous week. Revenue per available room fared best of all the metrics at $81.54, up 10.1 percent from 2019 and 1.25 percent from the previous week. 

STR said comparisons with 2019 were higher due to a lower-performing week that year. 

In terms of Hurricane Ida-related demand, the largest jumps were seen in markets in Mississippi, Alabama and Northern Louisiana. 

Top Markets

Among the top 25 markets, Houston recorded the highest occupancy (up 50.5 percent to 76.6 percent) and RevPAR (up 77.1 percent to $77.82) increases over 2019.  

Oahu Island, Hawaii, experienced the steepest decline in occupancy when compared with 2019, down 36 percent to 53.4 percent. 

Miami reported the largest ADR increase over 2019, up 42.4 percent to $179.36. 

The largest RevPAR deficits were in San Francisco/San Mateo (down 51.9 percent to $86.93) and Oahu Island (down 38.3 percent to $117.88).