STR: U.S. hotel metrics improve in mid-June

The Best Western Plus Executive Residency Phoenix-Happy Valley is the first of 35 dual-branded hotels in Best Western's development pipeline.
Hotels in Phoenix reported occupancy of 47.6 percent last week. Photo credit: Getty/miroslav_1

U.S. hotel performance data for the week ending June 13 improved slightly from previous weeks and further reduced the ongoing year-over-year decline, according to the latest data from STR.

From June 7-13, occupancy was down 41.7 percent from the same week in 2019, while average daily rate, at $89.09, was down 33.9 percent and revenue per available room was down 33.9 percent to $37.15.

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“Powered by the slow and steady rise in weekly demand, the industry clawed its way above 40 percent occupancy,” said Alison Hoyt, STR’s senior director, consulting & analytics. “That was still down substantially from the comparable week last year (73.6 percent) but an obvious improvement from the country’s low point in mid-April. As we have noted, the drive-to destinations with access to beaches, mountains and parks continue to lead the early leisure recovery. With more consistent demand, we’re beginning to see more pricing confidence in those areas as well.”

Top Markets

Aggregate data for the top 25 markets showed lower occupancy (37.2 percent) than the national average, but slightly higher ADR ($91.65). 

Norfolk/Virginia Beach, Va., was the only one of those major markets to reach a 50 percent occupancy level (53.3 percent).

The next highest occupancy levels were registered in Phoenix (47.6 percent); New York (45.7 percent); and Tampa/St. Petersburg, Fla. (44.7 percent).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (10.8 percent); Boston (25.7 percent); and Orlando (26.4 percent).