STR: U.S. hotel occupancy drops below 50% again

Hotel occupancy in Tampa, Fla., for the week of Oct. 18–24 reached 53.8 percent. Photo credit: Pixabay / skeeze (Tampa skyline)

After two steady weeks, U.S. weekly hotel occupancy fell back below the 50 percent mark, according to the latest data from STR.

For the week of Oct. 18–24, occupancy reached 48 percent, down 31.7 percent from the same week a year ago and down from 50.1 percent the previous week. Average daily rate was $95.49, down 29.4 percent from 2019, and revenue per available room was $45.83, down 51.8 percent.

Top Markets

Aggregate data for the top 25 markets showed lower occupancy (43.2 percent) but higher ADR ($99.81) than all other markets.

Four of those major markets reached or surpassed 50 percent occupancy: Norfolk/Virginia Beach, Va. (54.1 percent); Tampa/St. Petersburg, Fla. (53.8 percent); Phoenix (53.6 percent); and Atlanta (50.2 percent).  

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (23.4 percent), and Minneapolis/St. Paul/Wisconsin (33.9 percent).