STR: U.S. reports record-high monthly room rates in July

The U.S. hotel industry reported record-high monthly room rates on a nominal basis, according to July data from STR. For the month (percentage change from July 2019):

  • Occupancy: 69.6 percent (-5.4 percent)
  • Average daily rate: $159.08 (+17.5 percent)
  • Revenue per available room: $110.73 (+11.2 percent)

The country also reported an all-time high RevPAR level (nominal), while occupancy was the second highest since August 2019.

Top Markets

Among STR's top 25 markets, Hawaii's Oahu Island experienced the highest occupancy level (86.3 percent), which was down 2.1 percent from the market’s 2019 benchmark. Markets with the lowest occupancy for the month included New Orleans (57.2 percent) and Phoenix (57.3 percent). San Francisco reported the steepest decline in occupancy when compared with 2019 (-16.2 percent).

Reflecting continued improvement in business travel and groups, the top 25 markets showed higher occupancy and ADR than all other markets.