Swiss-Belhotel signs new hotel in Oman

Muscat, Oman. Photo credit: ballerina / Pixabay

Swiss-Belhotel International and Al Salaam International Hotel have signed a deal to open the Swiss-Belinn Muscat in Oman next year. 

The Swiss-Belinn Muscat, which will have 120 guestrooms and 10 suites, will be near the Muscat International Airport. The hotel is part of Swiss-Belhotel’s plans to expand in Oman to boost the market’s mid-scale sector while four- and five-star hotels currently dominate the region. 

As part of its expansion throughout the GCC, the hotel group opened the Grand Swiss-Belresort Tala Bay Aqaba in Jordan—the first five-star property of the company—in July 2017. Swiss-Belhotel signed the 336-beachfront hotel on the Red Sea with Jordan Projects for Tourism Development a few months ago. Through this contract, Swiss-Belhotel began co-managing three of JPTD’s existing properties in Aqaba and will co-manage the portfolio of properties the city in the future. 

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Swiss-Belhotel’s pipeline in the Middle East has more than 3,500 guestrooms under development in key markets. The group mapped out its expansion throughout Indonesia in February 2018. Swiss-Belhotel plans to triple its Zest brand portfolio in the country within the next three years. The company will add at least seven hotels with 768 guestrooms, which have already been signed, to its portfolio of seven hotels in Jakarta, Surabaya, Yogyakarta, Bandung, Batam, Bogor and Bali. 

The additions are expected to increase the total number of hotels in the portfolio to 20 by 2020. Swiss-Belhotel also plans to sign another six hotels in popular destinations, like Jakarta and Bali, and emerging regions, like Sulawesi, Kalimatan, Sumatera and North Maluku. 

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The company expects to open more than 30 new Comfort properties in the market by 2033 via its existing franchising agreement with Choice Hotels Japan.

While consolidated revenue for the quarter was up 10.9 percent as reported, it was up 4.1 percent on a like-for-like basis compared to Q3 2018.

Sam Schwartz has spent more than four years with First Hospitality, including most recently as a general manager.