U.S. Travel Association has named Geoff Freeman as president and CEO. He rejoins the U.S. Travel Association after nearly a decade of association leadership—first as president and CEO of the American Gaming Association and as the current president and CEO of the Consumer Brands Association. He will join U.S. Travel on Sept. 1.
In his previous leadership role at U.S. Travel, Freeman’s strategic work led to the establishment of the Travel Promotion Act of 2009 and creating Brand USA. Other accomplishments included leading the industry effort behind the creation of TSA PreCheck and establishing the Meetings Mean Business Coalition.
As CEO of the American Gaming Association from 2013 to 2018, Freeman led an industrywide campaign to legalize sports betting and expanded the organization’s membership to include tribal gaming entities. As CEO of the Consumer Brands Association, he galvanized industry support behind a transformation strategy: defining a new brand identity, growing membership, strengthening the organization’s leadership team and re-establishing the association as a Washington, D.C., powerhouse.
Freeman succeeds Roger Dow, who is stepping down following a 17-year tenure as leader of the organization.
“I am eager to get to work on behalf of this incredible industry, which has long held a special place for me," Freeman said in a statement. "There are few industries more essential to the nation’s economy, more connected to consumers and more critical to bringing Americans together than the travel industry. I believe U.S. Travel’s talented team can continue to raise the bar, and I’m excited to roll up my sleeves and get started.”