Best Western Hotels & Resorts’ board of directors and executive have implemented several measures to provide relief for its members amid the COVID-19 downturn.
These measures will last through May and include:
- Waiving one half of monthly fees
- Waiving one half of property revenue-management fees
- Reducing Best Western Rewards loyalty point fees charged to members by one half without lowering points awarded to loyalty program participants
- Increasing by 50 percent hotel redemption compensation for BWR loyalty guest stays
- Completely waiving BWHR co-op marketing fees
In recognition of COVID-19’s impact on hotel revenue and the immediate need to conserve capital, the company is delaying certain fees until November. It will also offer extensions to its members related to its various programs.
The company’s board of directors and executive team also has reduced their compensation by 20 percent.
“I am proud that our board of directors and executive team have implemented measures that will provide immediate relief to our hoteliers,” Peter Kwong, chairman of the board, said in a statement. “In the coming weeks as this crisis unfolds, we will continue to listen to the voice of our hoteliers and respond to their struggles in meaningful ways.”
“The impact of this global pandemic has been devastating to the livelihood of our hoteliers, their families, and the employees who depend on them,” David Kong, president/CEO, said in a statement. “At BWHR, we are truly a family that stands together, shoulder to shoulder, during a time of crisis. In coming together, not only will BWHR weather this storm, but our nation and industry will emerge stronger than ever.”
Best Western Hotels & Resorts has approximately 4,700 hotels in more than 100 countries and territories.