Best Western officially launches Sadie, Aiden brands

Aiden Best Western
Aiden by Best Western. Photo Credit: Best Western Hotels & Resorts

Less than two months after announcing its two new boutique brands, Best Western Hotels & Resorts’ first Aiden hotel is open, and the debut Sadie properties are on their way. 

The first-ever Aiden Hotel opened last month in Seoul, South Korea, in the city's Gangnam-gu neighborhood. The 151-room boutique hotel has a multifunctional public area, mobile check-in and locally inspired design.

The second Aiden Hotel is set to open in December just north of Paris. The 90-room hotel will have a bar and restaurant, a pool and three meeting rooms. Guestrooms will highlight local designs. 


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The first three Sadie Hotel properties, meanwhile, are coming to Florida, Texas and New York in 2020. A 70-room Sadie hotel in Tampa is slated to open in the spring of 2020. A New York City location will follow, along with a property in Fredericksburg in Texas’ Hill Country, home to more than 45 wineries and vineyards. All three hotels will compete in the upscale segment..

“We’re thrilled with the early interest we’ve seen in both Aiden Hotel and Sadie Hotel brands, and are excited to have our first Aiden Hotel open in a key global market like Seoul, just weeks after launching,” said David Kong, president and CEO of Best Western Hotels & Resorts. “As these brands grow, it will become evident how different Aiden Hotel and Sadie Hotel are [from] any other brands, as they intertwine technology with art, bring innovation and colorful, locally inspired design to each location."

When the conversion-friendly brands were announced in September, the company said it would offer developers a chance to reposition existing properties with a design program that offers “unprecedented flexibility,” allowing hoteliers to tap into the "local flair" of their markets, broaden their customer bases and achieve higher RevPAR.

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