BWH Hotel Group has changed its name to BWH Hotels and is introducing a refreshed master brand logo.
The new name will emphasize BWH Hotels’ position as a diverse enterprise with 19 brands in every segment, from luxury and lifestyle to upscale, midscale and economy, according to the company.
Earlier this year, BWH Hotel Group announced it has expanded its collection of soft-brand hotels and plans to grow by more than 100 soft-brand properties in 2023. The company's global network now has approximately 4,300 hotels in more than 100 countries and territories worldwide.