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Club Med to focus on luxury resorts

Club Med will shift to exclusively offer only four- and five-star products, and has also planned for three international resorts. The brand will open its first resort in South Africa and first Exclusive Collection (five-star) resort in South America; these will mark the first shift into the luxury space, as well as the brand’s ambition to expand its portfolio with three to five openings or renovations per year.

Club Med will shift its entire portfolio into 4-Trident (four-star) and Exclusive Collection (five-star) resorts. From April 2024, the brand will only offer:

  • Premium, all-inclusive beach and mountain Club Med resorts
  • Exclusive Collection spaces, resorts, yachts, villas and chalets

The current 3-Trident resorts—Club Med Serre-Chevalier, Club Med Djerba La Douce and Club Med Arcs Extrême—will transition into 4-Trident properties. In total, there will be 21 Exclusive Collection products available by end of 2023. This news represents the completion of Club Med’s upmarket shift in the high-end, all-inclusive space.

Corporate Social Responsibility

Club Med continues its efforts for responsible tourism and corporate social responsibility initiatives through its Happy to Care program. Current initiatives for 2023-24 include: 

  • Bye Bye Plastic Program: By 2024, Club Med Columbus, Club Med Cancún, Club Med Turkoise, Club Med Michès Playa Esmeralda, Club Med Québec, Club Med Caravelle and Club Med Buccaneer’s Creek will have eliminated single-use plastic products in the resorts.  
  • Local Reef Partnership and Workshops: Club Med Turkoise will expand its current partnership with the Turks and Caicos Reef Fund to bring interactive workshops to guests to learn about the surrounding coral reefs, their beauty and how to protect them.
  • Good to know: Club Med is committed to eco-certifying the construction of all its new resorts with BREEAM or its local equivalent as part of its continued efforts dedicated to responsible tourism. Club Med Tignes has completed its BREEAM certification, one of the most recognized international and independent eco-construction certifications in the world. The resort, which opened in December 2022, has now integrated sustainability measures that emphasize reduced carbon emissions, low-impact design, adaptation to climate change, ecological value and biodiversity protection.   

Upcoming Resorts 

Club Med Tinley, opening in 2026, will be a beach and safari resort and the brand’s first location in South Africa. Located in KwaZulu-Natal, Club Med Tinley will have a surf-lifestyle concept, as well as the opportunity to stay on a "Big Five" game reserve. The beach resort will be set on the North Coast, known as the "Dolphin Coast," and offer views of the beach and coastal dunes. The resort interiors, entertainment and gastronomy will draw inspiration from the location, climate and cultures of Southern Africa. Three hours away in Northern Natal, guests will enjoy the same all-inclusive experience at the 80-room game lodge. 

Club Med will also develop Club Med Gramado, the brand’s first Exclusive Collection resort in South America and the fourth resort in Brazil. The resort will open in 2025 in Rio Grande do Sul, known for its canyons, gastronomy, wine and lively local culture.

In Kota Kinabalu, Malaysia, Club Med Borneo, opening in 2025, will offer a “jungle-meets-white sand beaches” vibe. Embracing Club Med’s commitment to eco-friendliness, the resort’s design blends with its surroundings, drawing inspiration from the woods and sea. Every element has been crafted to ensure minimal ecological impact while providing comfort and luxury throughout the 4-Trident property and Exclusive Collection space. Club Med Borneo will be both BREEAM and Green Globe certified, furthering the brand’s commitment to low-density, sustainable development.