Hilton allies with Playa Hotels & Resorts

Hilton Playa del Carmen
Credit: Hilton Hotels & Resorts

Hilton has formed a strategic alliance with Playa Hotels & Resorts, marking a landmark expansion of the hospitality company’s all-inclusive resort portfolio. 

Hilton will add two new all-inclusive resorts to be owned and managed by Playa Hotels & Resorts to its portfolio in the Caribbean and Latin America by year's end. Hilton and Playa have initial plans to open eight additional all-inclusive resorts together by 2025.

By the end of this year, Hilton and Playa Hotels & Resorts will open Hilton La Romana, an All-inclusive Resort, and Hilton Playa del Carmen, an All-inclusive Resort, adding 1,269 new guestrooms to its existing global portfolio. 

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

"Our strategic alliance with Hilton is a win-win for both companies," said Bruce Wardinski, chairman and CEO of Playa Hotels & Resorts, in a statement. "This alliance will empower us to reach more guests on more occasions and in more geographies than ever before. We view this as just a first step toward what is possible as part of this strategic alliance, and Playa is thrilled to continue to grow alongside Hilton and our other world-class partners." 

In addition to growing the resort portfolio, partnering with Playa Hotels & Resorts also expands the company’s presence in the Caribbean and Latin America. Hilton currently operates nearly 140 hotels and resorts in the Caribbean and Latin America, including nearly 60 properties in Mexico. Approximately 90 properties are in the region’s development pipeline, which includes the first Tapestry Collection by Hilton hotel in Peru, as well as the first Waldorf Astoria Hotels & Resorts property in Mexico.

Suggested Articles

If 2020 has taught us anything it is that we need to be adaptable and we need to deliver according to our guests’ changing needs.

Hyatt Hotels Corporation hailed Q2 recovery in China and South Korea, but added that demand was building more slowly elsewhere.

While sharing the company's first-half results, Chairman & CEO Sébastien Bazin announced a €200 million cost-saving plan.