IHIF Interview: Kenneth MacPherson, CEO EMEAA, IHG

(Hotel Management)

IHG has its fingers in a lot of pies, and Kenneth MacPherson, CEO of the company’s Europe, Middle East, Asia and Australia division, is in a position to know which of those are high on the priority list.

We met with him at the International Hotel Investment Forum in Berlin, and he shares what the future of the new Avid brand looks like, where the company stands on introducing a new upscale brand (and what is going on in the luxury space). He also details plans for his EMEAA region going forward. 

 

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


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