IHIF Interview: Kenneth MacPherson, CEO EMEAA, IHG

IHG has its fingers in a lot of pies, and Kenneth MacPherson, CEO of the company’s Europe, Middle East, Asia and Australia division, is in a position to know which of those are high on the priority list.

We met with him at the International Hotel Investment Forum in Berlin, and he shares what the future of the new Avid brand looks like, where the company stands on introducing a new upscale brand (and what is going on in the luxury space). He also details plans for his EMEAA region going forward. 



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