Indigo Road adds The George Hotel to portfolio

The Indigo Road Hospitality Group has added The George Hotel, which is currently under construction in Georgetown, S.C., to its portfolio of boutique hotels. In addition to operating the hotel, IRHG will manage the property’s outdoor bar, full-service restaurant and catering operations. 

“The George marks Indigo Road’s first hotel in our beautiful home state of South Carolina,” said Larry Spelts, president of lodging and lifestyle adventures at IRHG. “Halfway between Myrtle Beach and Charleston, historic downtown Georgetown is the home to not only dozens of carefully preserved historic sites but also the city’s vibrant waterfront, as its located on the captivating Winyah Bay. We’re honored to be given the opportunity to deliver our experience-driven, high-touch hospitality in such a beautiful city.” 

Once completed, The George will have 56 rooms, a full-service restaurant and bar on the Front Street side of the property, a waterfront event space and bar and an activity lawn for games and events.The hotel will also have direct marina access and boaters will have access to the hotel’s amenities. 

Joe Keenan of Winyah Hospitality is serving as the developer of the project, which began in February. The demolition of the building currently at 615 Front St., which Winyah Hospitality purchased from Georgetown Times in August 2021, is underway. The property is slated to open in early spring 2023.

Jenny Keenan Design, which has worked on The Spectator Hotel in Charleston, S.C., has been tapped as The George's interior design firm. For the property, the firm is drawing inspiration from Georgetown’s maritime history and combining it with the casual lifestyle of the neighboring barrier islands of the South Carolina Lowcountry.