Morpho Hotels and Resorts India Pvt. Ltd., which is based in Gurugram, India, has formed Morpho Hotels and Resorts USA in partnership with Upjeet Singh Sahota. The new company is based in New York. Morpho has acquired the Rodeway Inn in Holdrege, Neb., as its first step into expanding in the United States and select strategic international markets via owned and managed assets.
The 40-room Rodeway Inn features an indoor whirlpool, and indoor temperature control swimming pool, a gymnasium, a meeting venue, a video game arcade and a business center.
"We intend to build an intimate chain of world-class 'smart' hotels that leverage Asian roots of empathetic service with a razor sharp focus on yield management and profit optimization,” said Dipinder Benjamin, founder and CEO of Morpho Hotels and Resorts. “Customized technology is our greatest tool in this ambition. Our expansion plans continue to be robust through multiple routes of investments, management contracts and branding of midmarket hotels across [the Gulf Cooperation Council], Indian Ocean and Europe."
"Our aim through this acquisition with 100 percent equity is to take Morpho Hotels and Resorts to the next stage of hotel development and ownership, particularly in newer markets outside India,” said Sahota, director of operational excellence and business development, India and overseas. “We will also augment our endeavors with managed hotels in [the U.S.] and other strategic international markets. Our focus is to build confidence with prospective owners and partners to achieve success together."
In India, Morpho Hotels manages properties in Goa, Coorg and Bokaro with more hotels under development in Kasauli and Darjeeling. The company has a pipeline of hotels in Gurugram, Chandigarh, Nalanda, Kochi, Manali, Bangalore and Lucknow in India as well as Dubai, United Arab Emirates; Kathmandu, Nepal; and Barcelona, Spain.