Novaxia acquired 61 Rue Buzenval to construct the first Jo&Joe Open House in Paris.
Novaxia is developing the 160-room the Jo&Joe Paris Buzenval Open House in partnership with architectural firm Studio Ory & Associés. The hotel is expected to be complete in 2020.
The new hotel is one of eight Reinventing Paris projects currently under development. The aim of the project is to promote mixed-use urban locations to better respond to changing tourist trends and to offer public spaces open to all locals.
"Our goals for this project are to root it firmly within its economic and social environment, to open it up to local residents, to offer both private rooms and shared dormitories, creating a mixed-use building that will suit the needs of all customers in an environmentally sensitive way. Through this partnership with Jo&Joe, we are providing a response to an increasingly demanding clientele that is ever more connected and loves new concepts”, Joachim Azan, chairman of Novaxia, said in a statement.
The new Jo&Joe hotel will be the millennial-focused brand's third location in France. The first opened in Hossegor in June 2017 after the brand's launch in September 2016. The second Jo&Joe is scheduled to open in Paris Gentilly in March 2019.
AccorHotels already has signed more Jo&Joe hotels across Europe and South America, specifically in Rio de Janeiro, Brazil; Budapest, Hungary; Krakow, Poland; and London, UK. The brand is on track to expand into 50 cities worldwide by 2020.
AccorHotels signed the 70-room Jo&Joe Rio in late June. The Americas' first Jo&Joe property is slated to open in Rio de Janeiro in 2020 following the renovation of the architectural complex Lago do Boticário in the Cosme Velho district. The hotel group has appointed Lakasa Development Empreendimentos and the architectural firm Ernani Freire & Associados to design the hotel.