Roomza unveils personalized hotel experience in Times Square

Roomza, the hotel startup, will open Roomza Times Square at Pestana CR7 hotel in the heart of midtown Manhattan next month. This boutique hotel-within-a-hotel experience, set to open its doors to guests on Dec. 15. The establishment of Roomza Times Square at Pestana CR7 hotel follows a license agreement with the Pestana Hotel Group, a large multinational group of Portuguese origin in the tourism industry.

Roomza has secured $1.5 million in seed funding from Dream Ventures. "We are thrilled to be part of Roomza's journey and witness the unveiling of Roomza Times Square at Pestana CR7... This marks the beginning of an exciting chapter, and we are confident that Roomza will redefine the hospitality landscape," Richard Blankenship, Dream Ventures founder and general partner,  said in a statement.

"Innovation has been a part of the Pestana Hotel Group's history from the very beginning," said Jose Carlos Fernandes, Pestana Hotel Group's head of North America. "With over a half-century of experience and a global presence of more than 100 hotels, we continue to embrace change and innovation as catalysts for success. Our Pestana CR7 Times Square hotel, which opened in 2021, serves as an example of this commitment. We firmly believe that sustained growth is intricately tied to the ability to be open in identifying opportunities and partners who share our vision of seamlessly integrate expertise, hospitality experience and technology. This is what we have found in our collaboration with Roomza."

Roomza Times Square at Pestana CR7 hotel rooms will feature premium amenities including hypersonic hair dryers from Dyson, complimentary BLADE helicopter transfer on select reservations, and personalized bedding.