Mondrian London goes indy as Sea Containers London

The name of the new Sea Containers London pays homage to the building's history. Photo credit: Lore Group

Under new management by Lore Group, the debranded Mondrian London has a new moniker. Now named Sea Containers London in homage to the building's history as the site of the now-defunct Sea Containers company, the property will operate as an independent.

When it opened in 2014, the Mondrian London at Sea Containers was the brand's first hotel outside the United States and was overseen by Morgans Hotel Group, which has since been acquired by SBE Entertainment Group. (SBE hotels are still represented in London by the Sanderson and St Martins Lane properties, which are part of its Originals portfolio.)

“We’re very excited about this new era and next step in the hotel’s story,” said Billy Skelli-Cohen, CEO, Lore Group. “We have lots of initiatives in the pipeline and look forward to welcoming all our guests in 2019 and beyond.”
Lore Group, an international hospitality company operating in Europe and the U.S., has taken over the management of the property from SBE.
The hotel will continue to house the Sea Containers Restaurant, as well as the Dandelyan bar from Ryan Chetiyawardana. Sea Containers London also has a rooftop bar, 12th Knot (formally the Rumpus Room). The hotel’s spa and Curzon cinema will continue to operate.
While the original Tom Dixon design of the hotel, reminiscent of a transatlantic 1920s liner with a dose of 1980s post-modernism reference, will largely remain the same, the hotel will undergo a variety of interior updates that will build on the existing design, according to Lore Group. 
As part of the hotel’s new status, Sea Containers London will debut a fresh graphic identity and branding to reflect the next chapter in the hotel’s history. Materials will feature classic images with Pop-Art-style illustrations that reflect the nautical history of the building and the transatlantic design of the interiors.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Suggested Articles

Wyndham Hotels & Resorts has opened the 63-room Microtel by Wyndham in George, Wash.—the brand’s first hotel to use the Moda prototype.

Hospitality Financial and Technology Professionals is switching October's "Best of HFTP" in-person events to the virtual "Cyber HITEC.…

The communication and operations platform has announced a $10 million extension of its series B funding, bringing the round to $60 million.