Urban Park Hotels launches a new flagship brand, Urban Park Motel, an economy conversion brand specifically for the small motel owner. The addition to its current portfolio of Urban Park Hotel & Suites and Urban Park Hotel Express, Urban Park Motel completes the brand’s collection of hotels.
“After collaborating with our team, especially during the height of the COVID-19 pandemic, we noticed that a lot of small motel owners were either closing their properties or trying to 'wait it out' and see what happens,” Urban Park Hotels President John Parkin said in a statement. “We also had to readjust our development strategy and wait for the industry to rebound. During this period we created Urban Park Motel, a flag that will reward good motel owners with an opportunity that the large hotel franchise companies have overlooked due to size, location and total expected revenue.”
The Urban Park Motel is designed for the small independent motel owner and has the lowest start-up and ongoing monthly fees in the industry, according to the company. It also has no fees based on room revenue and a low-cost property improvement plan based on guests safety, curb appeal and upgraded casegoods. The Urban Park Motel brand is only a four-week conversion process for single- or two-story motels with 10-30 rooms.