British brand Laura Ashley has partnered with U.K.-based wallpaper designer and manufacturer Graham & Brown to develop a line of wallpaper with Laura Ashley’s prints.
A carbon-neutral company, Graham & Brown worked alongside the Laura Ashley team to create a line of 80 designs, including several bespoke murals. The wallpaper designs are inspired by the Laura Ashley archives and offer a curated collection that coordinates with a variety of interior styles, including traditional, formal and cottage.
In an effort to make wallpaper easy to install and peel off when it’s time for a change, the line uses “paste the wall” technology. A special backing paper allows the paste to go straight on the wall, eliminating the need for a pasting table. According to the company, the wallpaper is easier to cut because it hangs dry from the roll. Six of the wallpapers are paintable, featuring a raised pattern that creates a custom look and an alternative to replacing drywall or paneled walls.