Las Vegas hotel, casino to rebrand following renovation

Media, online and gaming operator Affinity Interactive will oversee the renovation and rebranding of the Silver Sevens Hotel & Casino in Las Vegas. When complete, the property will be The Continental Casino & Hotel. The Las Vegas property will have a rooftop bar and lounge with views of the Las Vegas skyline. The property also will bring back Pink Taco as its flagship dining establishment after a six-year absense.

Affinity Interactive will be making substantial investments in gaming offerings and introducing a range of dining options. 

“This marks an exciting chapter for our property and company, aligning with our upcoming ZCG/Scuderia Ferrari Team Partner Fan Zone event for the Las Vegas Grand Prix," Affinity Interactive CEO Andrei Scrivens said in a statement. "Our vision is to elevate the casino and hotel experience at Silver Sevens while remaining true to its history. The Continental brand reaffirms our dedication to delivering a unique, exceptional, and value-driven experience to our community, while also contributing to Las Vegas’ growing reputation as a global sports and entertainment destination.”