MPM Studios helps design Harrah's Resort Atlantic City’s $56M Coastal Tower

MPM Studios helps design Harrah's Resort Atlantic City’s $56M Coastal Tower.
The Coastal Tower at Harrah's Resort is set to unveil the first phase of its room development by early 2019. Photo credit: Caesars Entertainment

Harrah's Resort Atlantic City announced plans for a $56 million guestroom and suite renovation in its Coastal Tower, featuring 507 guestrooms and suites, to be completely completed in summer 2019. The first phase of the newly-renovated Coastal Tower is set to debut in early 2019.

The tower is situated near the hotel check-in, casino and Harrah's new sports book facility, The Book. The room and suite upgrades are part of Caesars Entertainment's total investment of over $250 million into its Atlantic City casino-resorts over the last four years, which also includes the $125 million Waterfront Conference Center, the revamped Pool After Dark nightclub, and the debut of Gordon Ramsay Steak, the seven-Michelin star chef and television personality's first steakhouse concept in the tri-state area.

Harrah's Resort will redesign and enhance 507 guestrooms and suites in the current Harbour Tower, partnering with a local design house, MPM Studios, to curate the in-room guest experience. 


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Coastal rooms, which will have approximately 450 square feet of space, will have design elements similar in aesthetics to the resort's Bayview rooms, and will feature hues of lavender and blue accent colors to contrast with white and gray tones. There will also be contemporary furniture, including a vanity dressing area.  The bathrooms will have oversized showers.

Located in the marina district, Harrah's Resort Atlantic City has five hotel towers anchored by the 44-story Waterfront Tower.

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