Studio 11 Design completed its latest Nashville design endeavor with the newly renovated Hotel Indigo at the Countrypolitan Downtown Nashville. Converted from an old bank building, Studio 11 Design’s reimagination of Hotel Indigo preserved the structure’s prewar details while modernizing it for today’s traveler.
“Hotel Indigo was originally constructed as a bank over 100 years ago," Kellie Sirna, principal of Studio 11 Design, said in a statement. "Its architectural bones are incredible and as one of the most historic buildings in Nashville, our goal was to honor its storied past and iconic location, while thoughtfully modernizing it for travelers and local residents today.”
The location and history of the neighborhood was an integral part of Studio 11 Design’s overarching vision for Hotel Indigo. The name “Printers Alley” was coined from the late 1800’s when the newspaper publishing and printing industries took off. Cafes, saloons, gambling parlors and speakeasies started popping up as industry took hold in the area, making it more populated and traversed.
Hotel Indigo’s lobby and additional common spaces pay homage to the building's roots and location. Printers Alley was heavily influenced by the array of music, art, speakeasies and cafes that dotted its streets. Studio 11 Design leaned into this contextual industrial aesthetic through the use of lighting and accents in velvet jewel tone textures and plush rugs. The color palette is retro inspired, with deep clementine, mustard, peacock green and plums set into a backdrop of warm woods, rich tones and welcoming neutrals.
Studio 11 Design collaborated with musician Chris Coleman, who has been developing his second calling as an artist.
Coleman created a custom artwork on a large piece of glass rather than canvas. Coleman wanted the piece to interact with the dynamic lighting in the space and glass allows the art to play with the light. He explained that the piece is a whimsical depiction of a man casually standing next to a woman at a bar: “It is a snapshot look into the country music scene with a lot of drinking and smoking.”