W Seattle completes $18-million update

W Hotels, part of Starwood Hotels & Resorts Worldwide, has completed the $18-million renovation of the W Seattle. Inspired by the hotel’s Pacific Northwest location, all 415 guestrooms and nine suites have been transformed, completing the multi-phase renovation that included the hotel’s living room (the W brand’s take on the traditional hotel lobby), Trace restaurant and meeting spaces.

Host Hotels & Resorts, owners of W Seattle, partnered with design firm Krause + Sawyer, along with the design team from W Hotels, to reimagine the hotel. Also involved in the renovation was Portland OR-based Skylab Architects, which designed the hotel's public spaces, and created the over-all decorative themes.
 
The W Seattle will also soon be home to the first W Sound Suite in North America, a private music studio and writer’s room for professional recording artists, studio musicians, as well as hotel guests, to record while on the road. 
 
“W Seattle is an iconic part of the city’s social scene; a place for guests to relax and enjoy the W brand’s signature cocktail culture and somewhere for locals to let their hair down,” said Anthony Ingham, global brand leader, W Hotels Worldwide. “Along with commitments from our ownership groups, the renovation of W Seattle is part of an overall W brand strategy to continue investing in our North American portfolio. Demand for the W brand in the U.S. and abroad is as hot as ever.”

 

A photo posted by W Seattle Hotel (@wseattle) on


The hotel’s design is influenced by Seattle’s history as a logging town, as well as its roots in the grunge music scene. Guestrooms are host to plaid accent pillows and a Pendleton pattern reflected in the silver, white and gray Mylar wallpaper created exclusively for the guest rooms.  Details mimicking Seattle’s aviation history influenced materials and finishes – polished, aerodynamic shapes for wall and desk lighting, as well as the design of the desk chair. The throw blanket pattern comes from a Boeing 747 model kit on scale, and a pillow with a jet image is found on each bed. 
 
“From the moment our guests enter our Living Room to the moment they head upstairs they will be struck with a design that exceeds expectations and connects them to the roots of what the Emerald City has to offer,” said Richard Hill, GM, W Seattle.
The hotel's design draws heavily from Seattle's history and culture.

“The inspiration for the rooms and suites of W Seattle is shaped by the juxtaposition of Seattle culture and outdoor recreation,” said Kajsa Krause, principal, Krause + Sawyer. “Before we took on the design, we spent time observing the lifestyle of the city. We could see that Seattleites are naturally connected to their region, with a close relationship between urban and rural. We wanted W Seattle’s design to mirror the city’s widespread tech innovation, yet make deference to the area’s inherent beauty.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The 415-room hotel includes nine suites and is spread across 26 floors. The property is located in Seattle’s financial, retail and entertainment district.

Suggested Articles

The hospitality procurement services provider has been making sure hotels have everything they need to maintain guest and employee safety.  

Champions For Better Business assists hotels with the logistics of removing furniture, fixtures and equipment as part of a renovation or conversion.

After launching in North Carolina, the brand will expand into Virginia, Tennessee, South Carolina and Texas.