Carlson adopts TravelClick's Demand360 revenue management tool

Pictured: The Radisson Orlando Lake Buena Vista.

TravelClick, a provider of cloud-based and data-driven solutions for hotels to maximize revenue, entered into a new data partnership with Carlson Rezidor Hotel Group, one of the world’s largest and hotel companies with more than 1,440 hotels in operation and under development in more than 115 countries and territories throughout the world. Through this partnership, Carlson Rezidor will utilize TravelClick’s Demand360 tool, a Hotelligence360 business intelligence solution.

Carlson Rezidor is the latest global hotel company to join the Demand360 program, with more than 22,000 other properties around the world that contribute their future and historical data. Demand360 is a market intelligence product available to the hospitality industry that provides forward-looking reservation metrics and competitive share by segment and channel. Carlson Rezidor and TravelClick will work together to increase adoption of Demand360 throughout the Carlson Rezidor portfolio.

“As a company with a strong global presence, we continuously look for solutions that will drive success and provide the market-leading tools our hotels need to compete in an increasingly complex market,” Charles McKee, SVP & chief commercial officer, Americas, Carlson Rezidor, said in a statement. “TravelClick’s innovative Demand360 data will enable us to keep our finger on the pulse of the overall market and help to empower our properties with actionable data.”

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“We are excited to have Carlson Rezidor join thousands of properties worldwide as Demand360 continues to grow exponentially. This valuable partnership will give their hoteliers access to the most comprehensive, forward-looking data in the hospitality space to drive rapid growth and success,” Greg Sheppard, SVP, business intelligence at TravelClick, said in a statement. “It’s no secret that data continues to lead our industry, so it’s more important than ever to capitalize on business intelligence tools like Demand360 to see the complete picture of market demand.”