SBE, Tidal enter strategic partnership

International hospitality group SBE and music streaming platform Tidal entered a strategic partnership. As part of the collaboration, select SBE properties will provide guests access to Tidal as in-room entertainment through a dedicated content channel.

Tidal will curate custom soundtracks at select properties, including those in its SLS Hotel & Residences, Delano, The House of Originals, Mondrian and Hyde Hotel & Residences brands. Beginning with Delano South Beach in Miami Beach, Fla., later this year, lobbies, pools, lounges and restaurants will feature Tidal’s playlists.

Both brands also will provide exclusive offers and benefits to their respective customers. SBE guests will receive a free three-month Tidal HiFi subscription, followed by 20 percent off annually. Tidal members staying at SBE properties will receive benefits such as the fourth night free during consecutive stays, complimentary upgrades and late check-outs (pending availability).

"Music represents an important part of the SBE brand experience and we are excited to partner with a such a dynamic group as Tidal, to bring entertainment and guest experience to the next level at our properties,” Sam Nazarian, founder/CEO of SBE, said in a statement. “The collaboration with Tidal is reinforcing our progression to work with the most innovative global platforms in the market and to provide the most forward-thinking technologies to our properties' owners, and more importantly our guests."